Privacy Policy

Last Updated: [Insert Date]

Welcome to The Beverage Shop (“we”, “our”, or “us”). At drinkcraftuk.com, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make purchases from our premium selection of wines, spirits, beers, and other beverages.

1. Information We Collect

We collect various types of information to provide and improve our services to you:

Personal Information

• Contact details (name, email address, phone number)
• Shipping and billing addresses
• Payment information (processed securely through our payment processors)
• Date of birth (for age verification where required)
• Account credentials (username and password)

Non-Personal Information

• Browser type and version
• IP address and general location data
• Pages visited and time spent on our site
• Referring website or search terms
• Purchase history and preferences

2. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your orders for our fine wines, spirits, and other beverages
• To verify your age where required by law for alcohol purchases
• To communicate with you about your orders, account, or inquiries
• To send you promotional offers, newsletters, and updates about our products (with your consent)
• To improve our website, product offerings, and customer service
• To prevent fraud and ensure the security of our website
• To comply with legal obligations and alcohol sales regulations

3. Data Sharing and Disclosure

We respect your privacy and do not sell your personal information. We may share your data with:

• Payment processors to complete transactions
• Shipping carriers to deliver your orders
• Service providers who assist with website operations, marketing, or analytics
• Legal authorities when required by law or to protect our rights
• Business partners in case of mergers, acquisitions, or business transfers

4. International Data Transfers

As we ship globally (excluding some Asian and remote regions), your data may be transferred to and processed in countries outside your residence. We ensure all transfers comply with applicable data protection laws.

5. Data Storage and Security

We implement appropriate technical and organizational measures to protect your personal data:

• Secure servers with encryption technologies
• Regular security assessments and updates
• Limited access to personal data on a need-to-know basis
• Secure payment processing (we do not store full credit card details)

While we strive to protect your data, no electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal data:

• Access: Request a copy of your personal data we hold
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data
• Restriction: Limit how we use your data
• Objection: Object to certain processing activities
• Portability: Request transfer of your data to another service
• Marketing Preferences: Opt-out of marketing communications

To exercise these rights, please contact us at [email protected]. We may need to verify your identity before processing certain requests.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience:

• Essential Cookies: Necessary for website functionality and checkout process
• Performance Cookies: Help us understand how visitors use our site
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used for targeted advertising (with your consent)

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.

8. Age Verification

As an alcohol retailer, we are committed to responsible sales. By using our website, you confirm you are of legal drinking age in your country of residence. We may implement age verification measures where required by law.

9. Changes to This Policy

We may update this Privacy Policy periodically. The updated version will be posted on our website with a new “Last Updated” date. We encourage you to review this policy regularly.

10. Contact Us